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22 July, 11:15

A new client wants to promote his 3 indian restaurants, in different areas of london, to people searching for places to eat. how might you organize his account?

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  1. 22 July, 13:07
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    Hello there!

    Your answer would be "Create 1 campaign with an ad group for each restaurant location"

    The reason why Create 1 campaign with an ad group for each restaurant location" is the correct answer because all of the three Indian restaurants would be counted as one whole business, but just split up into three different locations around London. This would necessarily need only one campaign. The advertisement the client would release would be different advertisements for different locations. This means that each location would have a different advertisement, but still part of the same campaign.

    Restaurants are pretty much location based, meaning that campaigns should separate their campaign by locations.

    Lets give you an example:

    I could own a motorcycle dealership called Rob's Motorsports.

    But then I could have different dealerships at different locations, but still following the Rob's Motorsports label.

    I could have a dealer location in Los Angeles, Seattle, and New York.

    In this case, the campaign would be "Rob's Motorsports" while the different ads would be separate for the different dealership locations.
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