You have been researching coffee roasters and found one selling for $2,400. If you purchase the coffee roaster to roast coffee beans in your cafe, your coffee purchase price per pound will remain the same, but the aroma of roasting coffee will improve the ambience of your cafe and is apt to attract more customers. Should you invest in the coffee roaster

Question

Business

Kayley Campos

7 May, 13:59

You have been researching coffee roasters and found one selling for $2,400. If you purchase the coffee roaster to roast coffee beans in your cafe, your coffee purchase price per pound will remain the same, but the aroma of roasting coffee will improve the ambience of your cafe and is apt to attract more customers. Should you invest in the coffee roaster

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Answers (1)

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Kimberly Bradshaw · Answer 1

Yes, you should invest in the coffee roaster.

Explanation:

Although the coffee purchase price per pound will remain the same, but the fact the aroma of roasting coffee will improve the ambience of your cafe and is apt to attract more customers implies that unit of sales or rate of sales turnover will rise.

As the units of sales increase, each additional unit sold will add to profit, given that the coffee purchase price per pound remains the same, and this will lead to an increase in total profit which is the major aim of being in business.