Though advertising experts wish it were true, there is not always a direct link between a particular marketing communication and
Select one:
a. the level of noise in the IMC channel.
b. enhanced decoding processes.
c. the reach/frequency ratio.
d. supply chain effectiveness.
e. a consumer's purchase.
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Home » Business » Though advertising experts wish it were true, there is not always a direct link between a particular marketing communication and Select one: a. the level of noise in the IMC channel. b. enhanced decoding processes. c. the reach/frequency ratio. d.