Gemini Inc. has prepared a market plan for its air conditioners. The managers at Gemini have outlined several activities for their subordinates based on a marketing plan. The employees are required to finish these activities within specific time frames. The managers have also allocated a budget for each activity. In the context of marketing planning, which of the following concepts is illustrated in the scenario? a. Divestmentb. Diversificationc. Implementationd. Vertical integration

The correct answer is C) implementation.

Gemini Inc. has prepared a market plan for its air conditioners. The managers at Gemini have outlined several activities for their subordinates based on a marketing plan. The employees are required to finish these activities within specific time frames. The managers have also allocated a budget for each activity. In the context of marketing planning, the concept that illustrates the scenario is implementation.

When talking about the marketing plan, the first stage in the planning where managers establish the goals, the strategies and tactics to reach those goals. Those strategies and tactics come to reality in the implementation stage, when management gives every department and employee the activities they need to do in order to accomplish the goals. The implementation is the operative part that has to be done in the allocated time and within the budgetary restriction to fulfill the programs and accomplish goals.