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17 February, 12:05

Amy just took a job with a scrap metal collection company. Her job is to search for potential customers that need to get rid of scrap metal or those customers who wish to buy scrap metal. Amy's job fits into the first step of the personal-selling process, that of?

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  1. 17 February, 15:08
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    Prospecting

    Explanation:

    Prospecting can be defined as the very first stage of sales which has to do with looking for potential customers. These customers are called prospects.

    In prospecting, certain things are put into consideration. They include putting a list of prospects together, having a consideration criteria or conditions, etc

    In the case of Amy, she is prospecting for customers as she has to find people who intend to sell scrap metal or are interested in buying. Either way, Amy is looking for customers.

    Cheers.
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