In the consumer buying decision process, the information search stage yields a group of brands that a buyer views as possible alternatives. involves a buyer becoming aware of the need for a product. is not necessary when the buyer is involved in extensive decision making. occurs immediately after evaluation of alternatives. is lengthy for routine response buying behavior.

Question

Business

Leland Gillespie

10 July, 18:43

In the consumer buying decision process, the information search stage yields a group of brands that a buyer views as possible alternatives. involves a buyer becoming aware of the need for a product. is not necessary when the buyer is involved in extensive decision making. occurs immediately after evaluation of alternatives. is lengthy for routine response buying behavior.

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Payton Pittman · Answer 1

The correct answer is letter "A": yields a group of brands that a buyer views as possible alternatives.

Explanation:

The consumer buying decision process explains the steps individuals follow at the moment of buying goods and services. Those steps are five (5) : need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

After the need that must be covered is identified, individuals make an information search. In this stage, people gather all the data possible of the sources that can satisfy the need mainly based on features such as price and product quality.