g You are the assistant to the CEO of a small technology firm that manufactures quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give the CEO

Based on the information provided it can be said that the best advice would be to mention that an in-depth analysis of the countries in which the firm is considering exporting to needs be done. This is because every country has unique differences in various areas such as its laws, culture, stability, etc. This information can drastically change the odds in regards to being profitable in that specific area, and can therefore, change the decision of whether to export to that country or not.