Mary from sales is asking about the plan to implement Salesforce's application. You explain to her that you are in the process of getting technical specifications and pricing so that you can move forward with the rollout. This would be part of which of the following plans?

a. marketing plan

b. business plan

The correct answer here is A) marketing plan.

Explanation:

A marketing plan (which can also said to be a part of overall business plan) is a blueprint for the company, which outlines all the actions and strategy and efforts that are going to be employed to achieve the business objectives and goals. This plan would include taking out current marketing position of company, knowing target market, developing marketing mix that will be employed to achieve goals. As per the question getting technical specifications done of a product and setting the price for that product before that product is revealed for the first time comes under the marketing plan for that product.