what are some concrete ways to establish value for service offering and to differentiate from the competition?

When you establish value for service, you are making sure the value that customers want to receive are equal to the benefits after cost that they value you the product at. When you create this for a consumer, you are more likely to gain their business long term. To differentiate from competition and create this, offering programs for their consumers, making sure they are giving their consumers what they want and creating a quality product are all ways to create value.