Nadine is the director of marketing for an international athletic footwear manufacturer. She needs to increase sales and has the budget for one project. Which project should she choose?

A) Website update

Explanation:

She should choose to carry out a project whose focus was to develop marketing campaigns that would make it possible to prospect and retain customers. Therefore, among the options above, the one that best suits the issue is the update of the website.

This is the most appropriate choice due to the fact that currently the easiest and most effective way to develop marketing campaigns for companies is through the internet, which is the place where the potential public is present to use the product offered by the company.

Currently, the internet and the use of smarthphones have revolutionized the way people communicate and search for information, it is therefore necessary for a company to guarantee its online presence and update its social networks and websites to maintain a more direct relationship with the consumer.

In addition to the paid advertising promotion tools, the internet is a cheap and effective tool for companies looking to develop consumer relationship marketing, focused on engagement, creating relevant content, dynamism, etc.