Personal selling refers to
a. a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
b. an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
c. a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.
d. the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.
e. any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.
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