Personal selling refers to

a. a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.

b. an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.

c. a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.

d. the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

e. any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.

Question

Business

Tia Rivera

Today, 08:02

Personal selling refers to

a. a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.

b. an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.

c. a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.

d. the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

e. any spoken (rather than visual or print) attempt to promote a product for the purpose of making a sale.

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Answers (1)

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Roman Weber · Answer 1

The answer is option A) Personal selling refers to: A customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.

Explanation:

Personal selling involves a face to face approach encounter with customers. In advertising, Personal selling involves the use of marketers with great interpersonal and sales skills employed to promote a product offering in the field where they can interface one on one with customers for the purpose of generating sales.

This supports the definition of personal selling as a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.