A market segment is a group of individuals or organizations who share one or more characteristics.

a. False

b. True

Answer: True

Explanation: A part of population having one or more characteristics, grouped together for the purpose of marketing is called market segmentation. Market segmentation population have two or more common characteristics.

Market segmentation can be done on various different basis like geography, age or gender etc.

Hence, from the above explanation we can conclude that the statement is true.