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18 November, 00:17

A product/service differentiation competitive advantage refers to defining a business in terms of goods and services rather than in terms of the benefits customers seek.

a. True

b. False

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Answers (1)
  1. 18 November, 04:11
    0
    Answer: The given statement is false

    Product differentiation refers to the technique of differentiating a commodity/service from other competitors, in order to make it more alluring to a particular individuals. The product/service differentiation competitive advantage refers to the accouterments of commodity that is different/unique and important or valuable to potential individual in addition to simply providing a lower price than competitors.

    Therefore the correct option in this case is (b)
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