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26 December, 18:01

Market segments can be differentiated by ethnicity and multicultural aspects.

a. False

b. True

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Answers (1)
  1. 26 December, 19:43
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    The correct answer is A. False.

    Explanation:

    Various types of segmentation or classification of potential clients have been proposed based on different types of variables. A common segmentation consists in using the following seven types of variables:

    - Geographical: It is divided by countries, regions, cities, or neighborhoods.

    - Demographic: They are divided by age, stage of the life cycle and by their gender.

    - Psychographic: It is divided according to social class, lifestyle, personality and preferences.

    - Socioeconomic: It is divided by income level, lifestyle, etc.

    - Behavioral: It is divided according to the behaviors, intended benefits, brand loyalty and attitude towards the product.

    - Economic: It is divided by the type of income of the client.

    - Company: It is divided by the type of company, if it is a small company, if it is a large company, etc.

    In this case, the variables cannot be segmented by ethnic or multicultural features.
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