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27 August, 11:24

FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of

a. direct response advertising.

b. private label advertising.

c. primary demand stimulation.

d. selective demand stimulation.

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  1. 27 August, 13:02
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    c. primary demand stimulation

    Explanation:

    Primary demand stimulation entails educating the customers about the benefits of an entire product category as opposed to a particular brand.

    In this instance, FireFighters is not promoting its product over the products of its competitors but is educating the public on the importance of smoke detectors as a whole. This is primary demand stimulation.
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