You have been placed in charge of all the elements of the marketing mix for a regional brewery. Which one of the following is not one of your responsibilities?

a. The conception of products

b. The production of products

c. The pricing of products

d. The promotion of products

The answer is a, conception of products.

Explanation:

Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way - probably the best-known way - of defining the marketing mix, and was first expressed in 1960 by E. J. McCarthy in his book, "Basic Marketing - A Managerial Approach."

The 4Ps are:

Product (or Service).

Place.

Price.

Promotion.

A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix.