Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of
a. the content of the commercial.
b. the choice of spokesperson.
c. the similar background and social standing of the audience.
d. the characteristics of the product being advertised.
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