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22 August, 10:16

Starbucks sometimes offers a promotion known as the "treat receipt." Patrons purchase a drink of their choice in the morning and then will receive a receipt to turn in after 2:00 p. m. that same day. With the receipt the customer can choose from any grande iced beverage for just $2.50. Which is the most likely market modification strategy for Starbucks here?

A. finding new users

B. creating new use situations

C. increasing a product's use by existing customers

D. modifying the product

E. reacting to competitors' positions

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  1. 22 August, 11:47
    0
    The correct answer is C) increasing a product's use by existing customers.

    Explanation:

    Starbucks is a world-renowned company, and what it seeks precisely with this campaign is not precisely to create new clients. This company tries to retain its existing customers with a highly effective loyalty campaign, however, this practice may also achieve an effect not directly related to its mission: to attract new customers.
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