Auto company engineers want technical terms such as limited slip differential used in car ads. ad execs, on the other hand, don't want these terms used. the cause of their disagreement is:

The cause of their disagreement is "Language".

Language can be a hindrance when distinctive words and expressions mean diverse things to various gatherings of people. For this situation, it is likely the designers think the specialized terms add importance to the advertisements, while the promotion individuals surmise that they are scary and confounding. The majority of this focuses to the possibility that Language is the correspondence hindrance here - similar words mean distinctive things to various people - making "Language" the right reaction. Feeling squares data when solid emotions mutilate the impression of the beneficiary. Particular discernment is the one-sided view of actualities with respect to a collector. Sexual orientation mutilates correspondence when guys and females neglect to value each other's perspective.