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3 September, 07:19

A running shoe company wants to reach "avid marathon runners" instead of just "sports fans." Which targeting method should this advertiser use?

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  1. 3 September, 10:34
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    The correct answer is "Custom affinity audiences"

    Explanation:

    The custom affinity audiences allow generating audiences that are "made-to-measure" to your brand. So you can define your target affinity audience based in sections and necessities. In this case, the target would be "avid marathon runners" specifically.
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