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11 February, 02:47

The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as sales management. personal selling. sales promotion. direct selling.

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  1. 11 February, 04:29
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    Personal selling

    Explanation:

    Personal selling refers to a process through which a person (salesman) tries to influence a customer to buy a product. In this type of sales arrangement, the salesman uses his/her skills to influence sales.

    Most companies uses personal selling not only to get the customer to buy the product but also to introduce new products to customers. In this type of arrangement, the company wants to make the new product known to prospective buyers through face to face approach.

    Some of the advantages of personal selling are flexibility and two way flow of communication.
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