Kalim developed a new food product that he was certain would be popular with consumers. He researched his target market and made sure that the industry was growing. However, once he launched the product, prospective customers told him that the product was priced too high. How could he have avoided this problem?

A. By conducting a focus group before launching the product

B. By conducting telephone surveys asking costumers what new foods they would like to try

C. By conducting online surveys to ask customers what their favorite flavors were

D. By better defining his niche

Question

Business

Ellen Donovan

9 October, 14:07

Kalim developed a new food product that he was certain would be popular with consumers. He researched his target market and made sure that the industry was growing. However, once he launched the product, prospective customers told him that the product was priced too high. How could he have avoided this problem?

A. By conducting a focus group before launching the product

B. By conducting telephone surveys asking costumers what new foods they would like to try

C. By conducting online surveys to ask customers what their favorite flavors were

D. By better defining his niche

+3

Answers (1)

Know the Answer?

Bethany Mckinney · Answer 1

A

Explanation:

If he had conducted a focus group the prospective customers would have had the opportunity to explain to him why the price was to high prior to him launching the product.