Price is considered to be the variable in the marketing mix that is

Most flexible.

Explanation:

Price is considered to be the variable in the marketing mix that is most flexible because unlike other elements of production, it can be easily changed. An organization can decide to either raise or lower it's price depending on the nature of the market.

In Marketing, price can be defined as the amount or value that is being exchanged usually money, in order to acquire goods in a business transaction.