A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?

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Business

Adalyn Griffin

28 March, 13:06

A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?

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Clarence Jennings · Answer 1

Answer: An export management company

Explanation: A firm with independent operations acting exclusively as the sales department for manufacturers who are not competitors of each other is called export management firm. These firms provide services like warehousing and billing etc. to their clients.

As per the requirements of marketing manager an export company would be the best option as they will work like a middleman and can also provide those services he wants.