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7 June, 11:00

Imagine that you work for a life insurance company. The company is offering a new type of life insurance policy for senior citizens (people over age 65) and retirees. Keeping generational differences in mind, which of the following is the best medium for communicating with potential customers/clients?

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  1. 7 June, 13:50
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    Answer: Telephone calls

    Explanation: To communicate to senior citizens telephone will be the most effective way as other sources like social media are not used by senior citizens in general, majority of users of social sites are youth and teens. Other sources like emails and text messages may not result in full information takeout. Therefore, other than face to face communication, the best electronic medium is telephone.
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