Zara is responsible for the strategic planning retail planning process in her organization. She has identified the strategic opportunities. Which of the following steps is most likely Zara's next stage in the strategic retail planning process?

A. Define the business mission.

B. Evaluate strategic alternatives.

C. Evaluate performance.

D. Develop a retail mix.

E. Establish specific objectives.

Question

Business

Judith Buck

15 April, 10:44

Zara is responsible for the strategic planning retail planning process in her organization. She has identified the strategic opportunities. Which of the following steps is most likely Zara's next stage in the strategic retail planning process?

A. Define the business mission.

B. Evaluate strategic alternatives.

C. Evaluate performance.

D. Develop a retail mix.

E. Establish specific objectives.

+1

Answers (1)

Know the Answer?

Lesly Holland · Answer 1

Answer: Option E

Explanation:

A. In the above case Zara is doing the planning for retail process thus the business mission has been established.

B. Alternatives are different ways of achieving a similar goal, so in this case Zara has to make goals first.

C. The performance can be evaluated only after the results have came out from the actions.

D. Develop a retail mix is the process in which market is fully evaluated, which has been already done by Zara.

E. Since Zara has done the evaluation of market and identification of opportunities now she should set goals towards which all the operations will be made.