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1 February, 05:04

Polar Industries makes refrigerators. Polars management wants to market refrigerators to students in dorm rooms and small apartments by making a compact refrigerator. The competition, led by Walmart, prices small refrigerators at $76 each. The production manager at Polar Industries estimates that the small refrigerator could be produced for the following manufacturing costs.

Direct materials $24

Direct labor 10

Manufacturing overhead 8

Total $42

Polar's management wants to make an operating margin of 10 percent (operating margin equals revenues minus manufacturing costs).

Suppose Polar uses cost-plus pricing, setting the price to manufacturing costs plus 10 percent of manufacturing costs, What price should it charge for the refrigerator?

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Answers (1)
  1. 1 February, 08:00
    0
    Selling price = $46.2

    Explanation:

    Cost plus pricing determines the price of the product by adding a given percentage of the cost to the manufacturing cost to arrive at the price.

    Selling Price = Manufacturing Cost + (mark-up (%) * manufacturing cost)

    Selling price:

    = 42 + (10% * 42)

    = $46.2

    Selling price = $46.2
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