Dessert Palaeice specializes in creating and selling unique bakes and ice creams. It introduces a specialty ice cream, served with a salty sauce instead of its usual array of sweet sauces. Dessert Palaeice's customers, though initially apprehensive, welcome the change in taste. Which of the following reactions is most likely responsible for the customers' cognitive categorization of the new product?

a. assimilation

b. apprehension

c. accommodation

d. contrast

Question

Business

Calhoun

12 December, 13:14

Dessert Palaeice specializes in creating and selling unique bakes and ice creams. It introduces a specialty ice cream, served with a salty sauce instead of its usual array of sweet sauces. Dessert Palaeice's customers, though initially apprehensive, welcome the change in taste. Which of the following reactions is most likely responsible for the customers' cognitive categorization of the new product?

a. assimilation

b. apprehension

c. accommodation

d. contrast

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Answers (1)

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Nielsen · Answer 1

C. Accommodation

Explanation:

Accommodation occurs when schema is change in order to accommodate new information. It occurs when a stimulus has major characteristics of an existing category but not all characteristics. In accommodation, our existing schema is changed to accommodate new information. In this case, customers accommodated the changes in taste to the specialty ice cream and sauce taste that Dessert palaeice introduced after being initially apprehensive of the changes.