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29 March, 16:53

Which secondary effect of advertising refers to a change in the customer's opinion of the product over a period of time? A. Social impact B. Purchase replenishment C. Purchase reimbursement D. Carryover effect

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  1. 29 March, 20:46
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    The Carryover Effect in Advertising is the rate at which the effectiveness of an advertising campaign diminishes over time
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