Vertical cooperative advertising is usually legal, except when: unquantifiable emotional appeals are involved. a representation, omission, or practice is misleading. a firm uses monopoly power to dominate the other. bogus advertising allowances are given in the form of hidden price concessions.
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Home » Business » Vertical cooperative advertising is usually legal, except when: unquantifiable emotional appeals are involved. a representation, omission, or practice is misleading. a firm uses monopoly power to dominate the other.