During which phase of the strategic marketing planning process are managers evaluated on their actions from a conscious marketing perspective? Multiple Choice Control Implementation Planning Evaluation Monitoring

A. Control

Explanation:

Strategic marketing planning process is the process of creating, developing and implementing methods with the aim of achieving competitive edge in the market. In the control phase, managers are expected to evaluate their actions, ensure results are in line with planned goals, check for any deviation in plans and quickly adjust negative deviations and so on.