When giving a sales presentation to new customers, Terrance strives to convey that he is highly ethical and trustworthy and that Swim-Tex products are safe and will perform as expected. Terrance is most likely addressing which aspect of Maslow's hierarchy of needs?

Question

Business

Jaylah

6 October, 21:00

When giving a sales presentation to new customers, Terrance strives to convey that he is highly ethical and trustworthy and that Swim-Tex products are safe and will perform as expected. Terrance is most likely addressing which aspect of Maslow's hierarchy of needs?

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Answers (2)

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Gonzalez · Answer 1

Security needs

Explanations:

Terrance is addressing the the safety needs aspect of Maslow's hierarchy.

Maslow's hierarchy of needs is a theory proposed by Abraham Maslow.

According to Maslow, there are five hierarchies of needs

1. Physiological Needs: This is the most important of all needs. Psychological needs are the essential needs of human to survive. It includes the need to drink water, sleep, eat and have shelter.

2. Safety needs: This is the need of an individual to feel secure. It includes thehe need to live in a comfortable and secure environment, the need to be free from war and disaster, the need to have a stable source of income.

3. Love Needs: This could be a romantic or family bond. It is the feeling of belonging to social groups or families. It involves the interaction with other people in the society.

4. Esteem Needs: This the feeling of having confidence in oneself and being respected by others. An individual needs to have a high level of self confidence in himself or herself. Low self confidence leads to low self-esteem.

5. Self-Actualization Needs: This is the last need in the hierarchy. It is the feeling of reaching goals or potentials of a person. This occurs when an individual feels they are doing what they are meant to do in life. Self-actualization needs varies from person to person because different individuals have different ambitions or purpose in life.

Lydia Cobb · Answer 2

safety/security needs

Explanation:

Based on the scenario being described within the question it can be said that Terrance is most likely addressing the aspect of Safety needs. This level of Maslow's Hierarchy refers to the need for security and protection. Which is what Terrence is hinting at by bringing up that his products are a safe bet and that that the customers will have the security of the products performing as they are being advertised.