Alice Faulkner is a professional salesperson. She earns her living by selling advertising for The New York Times newspaper. In addition to selling advertising to her regular accounts, Alice is responsible for generating new advertising accounts for the newspaper. In order to fulfill her responsibilities, Faulkner works hard to make sure the potential customers she sells to are qualified prospects. How can Faulkner know if the prospects she is selling to are in fact qualified prospects? a. Qualified prospects have an interest in buying display advertising in the paper. b. Qualified prospects have the money to buy display advertising in the paper. c. Qualified prospects have a need for the advertising, can afford to buy it, and have the authority to make the purchase decision. d. Qualified prospects have the authority to influence decision makers. e. Qualified prospects read the newspaper daily and recognize that it is a good advertising medium.

Question

Business

Zaniyah Allen

11 January, 13:20

Alice Faulkner is a professional salesperson. She earns her living by selling advertising for The New York Times newspaper. In addition to selling advertising to her regular accounts, Alice is responsible for generating new advertising accounts for the newspaper. In order to fulfill her responsibilities, Faulkner works hard to make sure the potential customers she sells to are qualified prospects. How can Faulkner know if the prospects she is selling to are in fact qualified prospects? a. Qualified prospects have an interest in buying display advertising in the paper. b. Qualified prospects have the money to buy display advertising in the paper. c. Qualified prospects have a need for the advertising, can afford to buy it, and have the authority to make the purchase decision. d. Qualified prospects have the authority to influence decision makers. e. Qualified prospects read the newspaper daily and recognize that it is a good advertising medium.

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Answers (1)

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Shiloh Boyer · Answer 1

The answer is C.

Explanation:

According to the definition of demand which states that demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given period of time.

From the definition, we can conclude that before a customer can make a demand, they must first have:

- a need for a product or service,

- the will to purchase the product or service, and

- the purchasing power to effect the purchase of the product or service.

Therefore Alice Faulkner can be able to determine if the prospect she is selling to is a qualified prospect by assessing the demand, willingness, and purchasing power of the prospect, all these assessments will of course be done in relation to what Alice Faulkner is selling.