In one of its marketing campaigns, Bluebird Corporation compared one of its products with a competitor's product, intending to demean them. In addition, Bluebird did not give any factual or scientific evidence to prove that its product was better than the competitor's product. Thus, the competitor filed a suit against Bluebird Corporation. Of what will the competitor accuse Bluebird Corporation?

Question

Business

Fatima

2 November, 18:54

In one of its marketing campaigns, Bluebird Corporation compared one of its products with a competitor's product, intending to demean them. In addition, Bluebird did not give any factual or scientific evidence to prove that its product was better than the competitor's product. Thus, the competitor filed a suit against Bluebird Corporation. Of what will the competitor accuse Bluebird Corporation?

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Felicity Branch · Answer 1

Answer: The answer is Trade Libel.

Explanation: Trade libel can be defined as the situation in which there is a publication of a false statement of fact that is aimed at intentionally defaming the quality of the products or services of the plaintiff's organization and which then results in commercial damages to the plaintiff.

In the scenario given above therefore, the competitor must provide evidence that Bluebird actually made a false statement about their business, which was intended to demean and defame their products and services.