According to Heidi Ganahl, the founder of Camp Bow Wow, organizational culture: a. does not involve tapping into employees' creativity and innovation. b. does not involve being a great friend but only doing the right thing for the company. c. is what the outside world perceives of the company and brand. d. is one where employees are allowed to act as they seem fit.

C

Explanation:

According to Heidi Ganahl, Organizational culture is defined as what the outside world perceives of the company and its brand.

In other words, it is believed that a company and its brand is the reflection of the value, belief and the attitudes shared by the employees, as well as the internal control system of the organization which represents the view it portrays to the general public.