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7 July, 19:40

A well-known conglomerate that manufactures a multitude of noncompeting consumer products instituted a corporatewide initiative to encourage the managers of its many divisions to share consumer demographic information. However, since the initiative was implemented, the CEO has noticed that less information is available than ever. Why do you think the CEO's plan backfired?

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  1. 7 July, 20:09
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    Answer: Because of misperception by the managers.

    Explanation: Every target group in case of business studies has many of its subsets and the managers of the conglomerate did not took this into consideration. They gave only the demographic information of consumers and failed to provide other relevant information necessary to support it.
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