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5 September, 21:58

Cost per action refers to

a. a fixed amount of money paid to the site for placement of the ad.

b. a fixed amount of money paid to the site for every time a visitor clicks on the ad.

c. a fixed percentage the site gets paid for placing the ad.

d. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.

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  1. 6 September, 01:09
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    d. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.

    Explanation:

    Cost assignments begins by identifying the Cost Object. Option d clearly shows the cost object - sale. This sale is facilitated by an ad posted on the site.
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