The largest consumer-products company in the world, procter & gamble (p&g), is in the process of selling more than half of its brands (nearly 100) in order to focus on its core brands (about 80). what is this strategy called?

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Business

Zoe Weber

5 October, 07:08

The largest consumer-products company in the world, procter & gamble (p&g), is in the process of selling more than half of its brands (nearly 100) in order to focus on its core brands (about 80). what is this strategy called?

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Harold Henson · Answer 1

This would be a focused growth strategy. P&G is divesting of some of their brands so that they can pay more attention to (focus on) their core brands. Sometimes businesses expand too much and lost the essence of what the company was founded upon.