When Theo complained out loud that the hotel restaurant did not serve breakfast late enough in the morning, a hotel worker overheard him and went to the kitchen. When the hotel worker returned, he presented Theo with a plate of sweet rolls, a cup of coffee and the hotel's apology for having to close down the breakfast service early. Which service recovery strategy is being used in this example?
A. Make the service fail safe
B. Learn from lost customers
C. Treat customers proactively
D. Use procedural fairness
E. Respond quickly
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