The excitement surrounding an event that event marketers intentionally create is called

O Buzz

Hype

Borrowed equity

O Anticipation

Hype

Explanation:

Hype refers to the deliberate action by markets to create attention and excitement about a product or a service. Hype can be generated through marketing, advertising, or by word of mouth campaigns. Hype involves invoking emotions by making promises to the masses regarding a product or a service.

Marketers use hype to create demand for goods and services. There is a need for caution when creating hype as misleading or false promises could lead to a negative connotation in the market. If a product cannot deliver its promises, the hype event will backfire, resulting in losses and lost sales.