Which description best fits Andrews? For clarity:

- A differentiator competes through good designs, high awareness, and easy accessibility.

- A cost leader competes on price by reducing costs and passing the savings to customers.

- A broad player competes in all parts of the market.

- A niche player competes in selected parts of the market.

Question

Business

Vincent Travis

26 August, 00:43

Which description best fits Andrews? For clarity:

- A differentiator competes through good designs, high awareness, and easy accessibility.

- A cost leader competes on price by reducing costs and passing the savings to customers.

- A broad player competes in all parts of the market.

- A niche player competes in selected parts of the market.

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Answers (1)

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Boston Schultz · Answer 1

Option D. A niche player competes in selected parts of the market.

Explanation:

The first thing is that the Andrew's specializes in a niche market and due to this reason his product doesn't faces any competitor. This niche market strategy is the main reason why the market share of Andrew doesn't gets affected. Furthermore, the product of Andrew are not much popular among the people because the target customers are lower in quantity.