Which P shifts to consumer in the four Cs of the alternate marketing mix?

A) promotion

B) product

C) place

D) price

Ps are the four categories (groups) into which the marketing mix can be. The modern version of the 4Ps are the 4Cs: Customer/consumer value, Cost, Convenience, and Communication.

Product shifts to consumer in the four Cs of the alternate marketing mix. Correct answer: B

In the traditional marketing mix the primary focus is on Products, while in the 4 C's model, the primary focus is on the customer, or on other words the goal is making products to satisfy the customers.

The correct answer is letter "B": product.

Explanation:

The difference between the traditional Marketing Mix or the 4 Ps model (Product, Place, Price, and Promotion) and the 4 Cs model (Consumer, Cost, Communication, and Convenience) relies on their focus: while the 4 Ps is business orientated, the 4 Cs model is customer based. In the 4 Cs model, the Consumer is the primary focus which turns in the 4 Ps model as the Product.