Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of market penetration. a market segment. targeting. positioning. segmentation.

Question

Business

Jaron Conner

10 July, 10:05

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero. It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of market penetration. a market segment. targeting. positioning. segmentation.

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Answers (1)

Know the Answer?

Joe Hines · Answer 1

The answer is market positioning.

Explanation:

Market positioning is defined as the method to appeal to a specific market segment through certain marketing efforts. It is clear from the explanation that Coke Zero is targeted towards male customers - unlike Diet Coke which is intended for female; as shown by the product name. The male customer targeting is apparent from their ad campaign choices, which is meant to appeal to men.