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27 July, 17:36

What are the four elements of the marketing mix?

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  1. 27 July, 21:12
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    The 4 P's:

    Price - cost of the product

    Product - the type of good being sold

    Place - how the product will get to the consumer (store, internet, etc)

    Promotion - what marketing activities will be used to communicate the product (advertising, sales, etc)
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