When launching any technology product, a firm such as GoPro must create a balance between what is technically possible and whether the intended customer has the right level of technological sophistication. the level of technological development of competitors. whether the technology provides benefits and responds to customer needs. what is most profitable in the first year.

Whether the technology provides benefits and responds to customers needs

Explanation:

Technological innovation can be defined as the introduction of new technical products and services or improving an existing ones.

One major reason for this is to address human needs and better serve individual. Therefore whenever any firm wants to launch any new product, it is important that it must create a balance between what is technically possible and whether the new technology provides benefits and responds to customers needs.