Kenneth has been scoping out the new addition of his SUV that will be released early next year Because it is such a big purchase he has been reading up on safety reports comparing gas mileage, and reviews from car expert magazines he wants to know everything about the car before purchasing it so there are no surprises. Kenneth's situation is an example of which type of adoption?

A) Innovator

B) Early Adopters

C) Early Majority

D) Laggards

Option C) Early Majority

Explanation:

The term early majority refers to the first sizable segment of a society that will adopt an innovative offering. The offering can be any kind of service ranging from cellphones, online books, movies, cars, immovable property etc. Statistically, the early majority represents 34 % of the overall population that tends to embrace the new product after checking if they work or not. This is the method used to observe the early innovators or early adopters.

In early majority, the people are seldom leaders, but they adopt new ideas as the product is being developed.

c early majority i think