Many elderly travelers find it hard to climb stairs to motel rooms that are not on the first floor. The Stay-Right Inn has catered to this specific group of customers via its motels, all of which have one floor of rooms with no stairs to climb. What did Stay-Right Inn use to identify distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways

Question

Business

Susan Rowe

20 November, 09:20

Many elderly travelers find it hard to climb stairs to motel rooms that are not on the first floor. The Stay-Right Inn has catered to this specific group of customers via its motels, all of which have one floor of rooms with no stairs to climb. What did Stay-Right Inn use to identify distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways

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Natalya Quinn · Answer 1

Stay-Right Inn used Market Segmentation

Explanation:

Market segmentation is defined as a process of dividing a market of potential customers into groups, or segments, based on varying characteristics.