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3 December, 19:06

Which of the following is an example of a strategic action?

A. Use of product coupons by a local grocer.

B. Fare increases by Southwest Airlines.

C. A "two movies for the price of one" campaign by Redbox.

D. Entry into the European market by Home Depot.

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  1. 3 December, 22:40
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    Option D. Entry into the European market by Home Depot.

    Explanation:

    The reason is that the strategic actions are long term actions and are market based moves which bounds the organizational resources for implementation and are also very difficult to reverse.

    So here use of coupons, fare increases and two for one offers are easily reversible, requires fewer organizations resources for implementation and short term decisions which means these are tactical actions.

    Whereas the decision to enter european market by Home Depot is long term decision, bounds organization resources for implementation and is very difficult to implement or reverse the actions once taken, so it is strategical action of Home Depot.
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