For a company's competitive strategy to succeed in delivering favorable performance and the intended competitive edge over rivals, it has to be well-matched to a company's internal situation and underpinned by an appropriate set of resources, know-how, and competitive capabilities.

A. True

B. False

A. True

Explanation:

From the defination of strategy, - the direction and scope of the organisation over the long term which achieves competitive advantage for the entity through its configuration of resources within a changing environment to meet the need of the market and fulfill shareholder expectation. The statement holds true.