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1 February, 01:52

Advertising objectives should Group of answer choices be specific, but not as specific as the objectives for the personal selling effort. be set by the specialists-the creative people at the advertising agency. be quite general so that ads will appeal to the largest possible audience. determine the kinds of advertising needed. be more specific for institutional advertising than for direct type competitive advertising.

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  1. 1 February, 05:52
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    Determine the kinds of advertising needed.

    Explanation:

    Advertising can be defined as a marketing strategy that is used to promote the sale of a product. The purpose of advertising is to create an awareness of the product to a large number of audiences.

    Advertising objectives include communicating the features of the product through different channels, persuading the potential customers to purchase the product through unique brand messages, sending a constant reminder to the customers to buy the product and encouraging them to make a purchase.
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